Client-Centered Communications

The reader.

That’s who you are writing for.

Sure, you have a story to tell, but if your readers see no connection to their own needs and interests, your narrative will sit untouched like a bowl of steaming chili on the Fourth of July.

You need clear, concise, jargon-free content that connects with your audience (clients, donors, alumni, grant funders, buyers, students, social media followers — any readers, really), and I can help.

50 Words About Me

Lynn Bell PechuekonisI am a seasoned writer/editor with 25 years of experience producing compelling copy and contributing to a broad range of print and online publications. I spent the past 17 years as a communications professional with the University of Virginia’s Curry School of Education, where I amassed experience in development, alumni relations and academic publishing fields — all focused on topics related to education and human development.

Now Back to You

Here is a sampling of services I can offer that will help you connect with your audience:

  • Produce books, magazines, academic journals, and annual reports
  • Write articles, profiles, newsletters, print and web copy, fundraising appeals, and stewardship letters
  • Manage your publication
  • Edit your book
  • Copy edit or proof your scholarly paper or dissertation (APA style)


Marc Columbus, Headmaster
Little Keswick School, Keswick, VA

Having worked with Lynn Bell Pechuekonis through our UVA Curry School connection, I recognized that we stumbled upon a goldmine when we began to use Lynn as our school copywriter. While Little Keswick School  has a wide network and international reputation, we are still small and there was no one identified on staff solely to write and proof. Lynn’s eye for detail and true understanding of our mission is a valuable combination. She adds color to her literary pieces by interviewing parents, board members and staff, thereby making our school come alive to the reader. I can call on Lynn anytime and count on her work to be timely, professional and crafted with heart.

Margaret Ann Bollmeier, President
Medical College of Virginia Foundation, Richmond, VA

“I’ve had the pleasure of working with Lynn for more than 8 years. She is an excellent writer and editor, attentive to the goals, audience and appropriate voice for each piece. Our work together has included brochures, annual reports, magazine and newsletter articles, website content, grant proposals, speeches, and presentations. She is a great listener, and that is reflected in her work. She always asks the right questions, whether it is to understand the project assignment, or interview people to develop content. I trust her judgment and her writing. It’s a pleasure to work with her, and I highly recommend her!

Karen Barnes, Director of Communications
University of Virginia Human Resources, Charlottesville, VA

“Lynn excels at listening and asking the right questions in order to produce a story that is compelling and grabs the reader. She is also well organized, skilled at managing large publication projects and a pleasure to work with.”

Stewart D. Roberson
Chairman, President, and CEO, Moseley Architects
Former Superintendent, Hanover County Schools in Virginia

I have admired the high quality performance of Lynn Pechuekonis for many years from the perspective of a Curry School Foundation board member and devoted Curry School alum. If you are seeking a professional to elevate the stature of your organization, particularly one which serves a valuable educational mission, Lynn will do that for you over and over. Her style is crisp, clear, and caring. She especially has a keen ability to convey the human spirit and responsiveness of the organizations with whom she’s aligned.”

Glen L. Bull
Founding Editor, Contemporary Issues in Technology & Teacher Education
Professor, University of Virginia Curry School of Education & Human Development

Lynn is dependable and responsible, and effective in coordinating projects involving complex logistics. She recently coordinated the current design of the journal’s web interface, which required coordination of efforts involving user-interface design, graphic design, and web design. Lynn did an exemplary job of managing both the technical issues and of achieving consensus across the respective stakeholders from the five educational associations that sponsor the journal. She is a strong asset for any initiative.



Little Keswick School Annual Report – For the past four years LKS has asked me to write the copy for their non-profit annual report.

Little Keswick School Giving webpages  view webpages

LKS Giving page

Curry School Magazineview pdf

Momentum: The Curry School Foundation Annual Report 2015view pdf

Contemporary Issues in Technology and Teacher Educationview website

Curry School Online Magazineview website

Curry online magazine

Little Keswick School article published in Albemarle Magazine (August 2017)

Little Keswick School article

Lynn is also a Christian writer and speaker. Learn more at The Gentle Savior blog.

Lynn and her husband are the proprietors of Rockhaven B&B in Harpers Ferry, WV. 

2020 Annual Report – UVA School of ED

Last fall I helped the UVA School of Education and Human Development by doing the copywriting for their 2020 Annual Report.


Supporting Early Childhood Education

Long dedicated to promoting investment in early childhood education in Virginia, philanthropist Jane Batten became acquainted with the School of Education and Human Development through its work with Elevate Early Education (E3), where she sits on the board of directors. The School’s Center for the Advanced Study of Teaching and Learning (CASTL) had collaborated with E3 to develop a comprehensive curriculum model for birth to five that blends academic and social-emotional learning.

The more she learned, the stronger Batten felt about the importance of supporting our work. Last fall, the School announced that she had made a $10 million pledge to fund professorships and fellowships in early childhood education – a gift representing the largest ever to a School program.

“I’m delighted to support an initiative that’s so close to my heart,” Batten said. “I’ve long been a passionate champion of early childhood education, and it is fulfilling to provide the School with resources that will enable it to generate new knowledge in the field.”

READ MORE on the Annual Report website.

Sample of Recent Writing for UVA’s New HR Website

This fall I helped the University of Virginia rework some of their web content in preparation for their website redesign. The new site is now up and here’s one of the articles I wrote for them:

With a renewed focus on encouraging your long-term health and wellbeing, Hoo’s Well is offering a new suite of programs, tools, and resources for the UVA employee community. Beginning in 2019 all employees covered by the UVA Health Plan, as well as their covered spouses, will have access to an expanded menu of options for activities that include both cross-Grounds wellness “Challenges” and personal “Journeys” designed to develop lifelong healthy habits.

Our mission is to foster a culture of wellness among UVA employees, leading to a happier, healthier, and more positive work environment. In response to employee feedback, we are now able to help you shape your healthy lifestyle in an even more personalized, holistic, and sustainable way. We are partnering with RedBrick Health to give you more choices and a wellness pathway tailored to your lifestyle and interests.

As you choose among all of the opportunities for growth that the Hoo’s Well program offers, you may experience unexpected personal rewards and see the symbiotic relationship between individual and community wellness. Participate in an on-site fitness class through IM-Rec, purchase a healthy and affordable lunch through the Hoo’s Choice program, or get involved with your physical, financial, and emotional wellbeing on a completely new level with Hoo’s Well. For example, President Jim Ryan enjoys running and was surprised to find it can also be a way to build community across Grounds as he meets more UVA students and employees who share his passion for fitness and join him on weekly runs.


New Article for the UVA Curry School Foundation

Here’s an announcement I wrote recently for the Curry School Foundation:


Donor Sandra Stern

An inaugural $150,000 gift to the Curry School Foundation’s Autism Pathways Fund from Sandra (Ed.D. ’85 Admin & Supv) and Evan Stern will jumpstart efforts already underway to establish a University of Virginia Center for Autism.  As envisioned, the Center for Autism will combine the University’s considerable resources in autism research, coordinated care, and teacher and clinical professional preparation, positioning UVA as a national leader. This effort, led by the Curry School, will significantly impact the increasing U.S. population of people diagnosed with an autism spectrum disorder by providing research-based medical and educational breakthroughs.

Mrs. Stern, a Curry School alumna with an education doctorate, has been an ardent supporter of the School for more than three decades. Firsthand connections with people affected by autism, however, are what most attracted the Sterns’ investment in the pan-University initiative.

As a child, Mrs. Stern remembers meeting a neighbor with autism who was isolated at home. The incident had a strong emotional impact on her. “There was nothing available for him other than what his parents could provide him in their home,” she remembers. She learned more about autism and options for families years later when her sister began working as a teaching assistant in a preschool for autistic children. READ THE REMAINDER OF THIS ARTICLE ON THE CURRY SCHOOL WEBSITE.